B R A N D D E S I G N
Mtn Dew “Vibe”
MTN DEW is all about celebrating individuality, which is why we created a flexible design system for MTN DEW VIBE —our exclusive lemonade flavor available at WhichWhich. Collaborating with our customer, brand and food service teams, we tapped into Which Which culture to turn the sandwich customization stickers and iconic “Vibes” icons its fans know and love into a full-on sticker bomb brand identity.
